Many companies try to keep their momentum investing in outsourced thinktanks, enabling spin offs or having an eye on start-ups who could bring value into their own model. Is this worth the efforts and costs? Their focus is rather concentric than systemic. Does it make sense? Companies miss perhaps one important point which is imbedded into the societal ecosystem.

The majority of business people consider money spent on cultural, social or environmental purposes as a kind of charitable program. WHY? We could answer with a question: would you believe in the link between investment in the societal good and a measurable return on investment (ROI) for the company involved?

Lettre ouverte au Président de la Répulique Française, Emmanuel Macron.
Une solution pour rétablir l’équilibre entre finance, Administration publique, économie et société est la défiscalisation de l’investissement sociétal de l’entreprise.