When two environments benefit from eachother with a common goal: to improve their impact on society. This is the story of a partnership between Euromaster Suisse SA & Accademia Dimitri (university affiliated to the University of Applied Sciences and Arts of Southern Switzerland). What happpens when a company decides to avoid using mainstream marketing tools […]

Many companies try to keep their momentum investing in outsourced thinktanks, enabling spin offs or having an eye on start-ups who could bring value into their own model. Is this worth the efforts and costs? Their focus is rather concentric than systemic. Does it make sense? Companies miss perhaps one important point which is imbedded into the societal ecosystem.

The majority of business people consider money spent on cultural, social or environmental purposes as a kind of charitable program. WHY? We could answer with a question: would you believe in the link between investment in the societal good and a measurable return on investment (ROI) for the company involved?