The Swiss Green Economy Symposium 2018 #6th edition ist the occasion to discuss in depth the meaning of sustainable profitability. The innovation Forum #12 questions the possibilities of using performance indicators to measure impacts on society and on environment. ROI ist one tangible indicator but it isn’t sufficient to mesure the impact on society or […]

Do you want to take the slot and perform on a rope? We’re talking about a balance performance act. The Swiss Green Economy Symposium 2018 was the occasion to literally show with David Dimitri that sustainable profitability is a matter of balance. To focus on balancing societal and economic goals makes us all progress on […]

At the CXPA (Customer Experience Professionals Association) conference held in Zürich on October 4th, I presented how meaningfulness could increase the emotional binding of customers or citizen to a brand in the first hand. Many (not to say all…) of customer experience (CX) activities are based on immediate return on investment (ROI) and the main […]