At the CXPA (Customer Experience Professionals Association) conference held in Zürich on October 4th, I presented how meaningfulness could increase the emotional binding of customers or citizen to a brand in the first hand. Many (not to say all…) of customer experience (CX) activities are based on immediate return on investment (ROI) and the main […]

Monsieur le Président de la République, Une solution pour rétablir l’équilibre entre finance, Administration publique, économie et société est la défiscalisation de l’investissement sociétal de l’entreprise ! Toute entreprise qui investit 10% et plus de son résultat net opérationnel avant IS dans les actions à but non lucratif ayant un impact positif sur la société […]

As a matter of fact, “charity expenditures” are most likely to be perceived as “Green Washing” or “social washing”. Why have we reached this level of disillusion or fatalism? One answer could be to question the focus on the short-term perspective and on shareholder value. Anyhow, considering actions for the good of society and the […]