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PIMAS and SocietyVision: a partnership putting people at the heart of mobility

9. December 2025

Through their words, Pascal and Pauline embody what SocietyVision defines as Phase 1 of the societal engagement model: the stage where everything begins with an act of meaning. Before strategy, before indicators, there is a simple and powerful decision — the decision to serve. The company’s values revolve around this driving impulse. A shared conversation […]

Through their words, Pascal and Pauline embody what SocietyVision defines as Phase 1 of the societal engagement model: the stage where everything begins with an act of meaning. Before strategy, before indicators, there is a simple and powerful decision — the decision to serve. The company’s values revolve around this driving impulse.

A shared conversation with Pascal Masapollo, CEO; Pauline Pêcheur, Network Coordination Manager; and Hugues Chatelain, President of SocietyVision.

Why engage PIMAS in a structured societal-impact initiative?

Pascal Masapollo: When you lead a young and ambitious company, it’s easy to get absorbed by performance, numbers, and success. But I’ve come to understand that the real measure of a life is not what we accumulate, it’s what we contribute. Serving, for me, is the highest form of leadership. It gives meaning to our work, to our teams, and even to economic performance. With SocietyVision, I wanted to give structure to this inner movement: to ensure that our entrepreneurial energy aligns with real impact on society and the environment.

Pauline Pêcheur: For me, this project has a very personal resonance. My mother, who lives with reduced mobility, benefited from a PIMAS adaptation. I saw concretely how it changed her life. And a member of my family is deaf, which reminds me every day how essential inclusion is. PIMAS isn’t just a company “doing business”: it understands people’s needs. This societal project encourages us to do even better — together.

How is this commitment aligned with the DNA of PIMAS?

Pascal Masapollo: PIMAS has always innovated in the service of mobility and inclusion. Our teams have developed unique solutions enabling people to drive, move, and live more freely. This new direction is not a rupture; it’s a continuation. We want to go beyond the product, beyond standard CSR practices. “Always one step ahead” is our DNA. Today, we want to take that step forward also in terms of awareness and responsibility.

Pauline Pêcheur: In my work, this commitment changes the way we talk about PIMAS. We no longer talk only about products — we talk about lives transformed. When I work with our agents or partners, I want to share this vision: to show them that every solution we develop enables autonomy, restores dignity, makes freedom tangible. It brings a different kind of pride to our daily work.

What kind of society do you hope to help build through this partnership?

Pascal Masapollo: I hope that PIMAS can contribute to a society that is fairer, more fraternal, and less violent. Every action counts, even the smallest, like the beating of a butterfly’s wings. Through SocietyVision, we will connect our innovation projects to a broader vision: becoming a European reference company able to combine technical excellence with human-centered engagement. We are already working on new solutions for deaf people. It’s concrete, it’s useful, and it brings meaning back to technology.

Pauline Pêcheur: I hope this project will allow PIMAS to be recognized not only for its performance, but also for its ability to place people at the center of everything. And that everyone inside the company feels their work is part of a larger purpose. It’s not just “earning a living”; it’s contributing to something that connects people, changes lives, and creates meaning. That, I believe, is the real driver.

A company in motion

PIMAS’s commitment with SocietyVision marks a first structuring step. This approach now opens the path toward implementing the dual vision: a way to align the company’s operational activity with measurable and lasting societal impact. Concretely, this means two dynamics moving forward in parallel: strengthening business performance on one side, and progressively integrating a structured engagement model on the other.

Within this framework, SocietyVision and PIMAS are introducing an innovative mechanism to support this transformation: art-based workshops designed as internal tools for awareness-building and cooperation. Their purpose is clear: to offer teams new ways of experiencing the human mechanisms that shape quality of work life and collective performance, while opening them to the values underlying their societal commitment. Art becomes a methodical lever to support cultural evolution and facilitate adoption of the model.

This convergence of technical excellence, societal engagement, and human development is the logical continuation of the movement already initiated. It will enable PIMAS to structure its impact and prepare the next phases of the SocietyVision model.