The Virtuous Path from Value [€] to VALUES
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Because societal and environmental investments increase profit and reputation of business!This has been well documented over the past 10 years and it isn’t a utopian way of seeing the business world, wearing charity or philanthropy glasses. No doubt, there is positive impact on the profitability of a business investing into societal and environmental programs. On the one hand the corporations’ reputation in the market and the motivation of its employees are increasing. Results: revenue growth and cost reduction. On the other hand, considering society and business as an ecosystem unleashes the ability to create and innovate. Investing into its ecosystem means for a corporation to rethink its vision, integrate the values of all stakeholders and not solely focus on shareholder value in a short-term perspective. Depending on the organisation and business model a corporation decides to implement, the impact on profitability could reach up to +20%(*) Earning After Tax (EAT), reducing costs by -2,5%(*) of turnover and increasing turnover by +5%(*). Society.Vision’s organisational model and approach, which brings business and non-profit organisation (NPO) together, provides these figures. The organisational format proposed creates a virtuous circle based on the increased meaningfulness and its internal and external impacts on the identification of customers, employees and stakeholders to the brand of the business. The identification process brings among others reputation, motivation, attractivity, satisfaction in the forefront of the business and positively influence basic KPIs such as productivity, access to market, brand awareness and others that all are measurable. The figures mentioned above are based on meta-studies, benchmarks and pilot projects. The organisation format that allows cooperation between business and NPO promotes also the company’s innovation process. The main drivers are a broader knowledge of the ecosystem and the interactions between society, environment and business. It’s a creativity-based approach that opens up to a different way of thinking and that is less focused on until now a single financial and growth aspect of companies. Overall, we can say loud and clear that there is another way of doing business for the benefit of all stakeholders. Let’s talk about the evolution of corporate culture to create positive impact on society. Society.Vision advises business owners, CEOs and NPO management organisation on how to implement a new business model that has a positive impact on return on investment (ROI), return on society (ROS) and return on environment (ROE). (*) Calculation based on universities meta-studies, benchmarks and pilot projects of Society.Vision
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What happpens when a company decides to avoid using mainstream marketing tools & communication streams? What if a company decides to put more than half its marketing budget into a long term societal project? How would the main stream management actors react?
Breaking the golden business rules learnt at university and business schools would mean in every case taking risks. We do not learn enough to try something different which could have an impact within the company and on society. We don’t necessarily speak about huge impact but it all starts with lesser impacts, which when accumulated achieve more and create value for both society and business. It is all about having the courage to question habits and dogmatic theories of a system which seems no longer to achieve progress in a societal direction but mainly (only?) in growth. Growth and financial return on investment is the mantra. Dealing with progress is different. It means combining those energies, which, at first sight, seem to be contradictory. And our society needs to replace principles of growth with principals which target a balance between Profit, Planet & People.
Taking the initiative and investing half of your marketing budget in a societal project with a high impact is an act of courage that most of us should cherish, support and actively try to implement. In fact its not all about courage but about common sense.
The nurturing of a different way of thinking and doing has a tremendous impact on innovation and on how we all percieve our environnement. This fosters new ways of solving problems, of adressing complexity and of coping with outstanding solutions which have a chance to be more progressive and have a positive impact on society.
The experiment launched between Euromaster Suisse SA and Accademia Dimitri shows, from the beginning, that the two organisations thus achieve a mutual benefit. The partnership project between the two entities has one common goal: to build an inclusive movement to trigger a changed mindset recognizing the necessity to invest in environmental and societal sustainability. The project focusses at first on Sustainable Development Goals (UN Global Compact SDGs) Nr.10 Integration and Nr.13 CO2 emission’s reduction. Accademia Dimitri is engaged on all 17 SDGs and translates each goal into a vision : “What would the world look like if every goal is achieved?”. Euromaster Suisse SA commited to recycling 100% of its tires and be the initiator and promoter of a movement towards a better world, including Business & Arts.
Putting money (50%+ of its total marketing budget) and human resources into that project combining Business & Arts is for Euromaster Suisse SA a call to all the actors of the economic world to re-orient themselves so as not only to reduce the negative impact of their company on society but, above all, to create positive impacts thereon0.
What if a business decides to avoid using mainstream marketing tools & communication streams? … The company profits from this opportunity to fuel new energies and produce innovative ways to motivate society, people and PROGRESS forward! This is a fact.
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SocietyVision shows at the ELIA Biennial in Helsinki what can be achieved by linking business, society and art. The association’s collaboration with the Dimitri Art School demonstrates the benefit of art to society: academic art used as an instrument to transform society.
From 23 to 26 November 2022, Helsinki is hosting the 17th ELIA (European League of Institutes of the Arts) Biennial. It is one of the largest European art school conferences on art research and cultural education. The last ELIA Biennial was held in 2020 at the Zurich University of the Arts (ZHdK).
This year’s event is under the motto “No stone unturned” and thus confronts the discourse on the importance of art in times of climate crisis, inequality and political conflicts. The biennial aims to promote solutions that address the needs of the environment, art and social justice by bringing people together and uniting them. The slogan illustrates the urgency of not letting anything pass that could contribute to solving the current challenges of humanity.
Under the sign of this slogan, Hugues Chatelain, founder of SocietyVision, wishes to give impulses during the biennial on how art can be associated with a company to illustrate the impact of responsible engagement in and for society. For Chatelain, art is an instrument that inspires companies, motivates their employees and can invite shareholders to assume long-term social responsibility. In collaboration with the Accademia Dimitri University School, he presents his approach to cooperation at the Helsinki session, based on his own practical experience: a new concept of a sustainable and profitable relationship between companies and society. His aim is to show how important it is for companies to make their commitment to society a priority, especially now, in times of economic uncertainty. His model shows how investment in social purpose, which goes beyond the usual CSR (Corporate Social Responsibility) measures, leads to significant positive effects, including increased profits.
SocietyVision helps businesses accomplish their contribution to society. We connect business with the right NGO in a long-term and sustainable way to accomplish their contribution to society.
At Society Vision we believe that the decisive differentiating factor for the business is its long-term societal commitment.
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“We’re going our path to further increase our impact on society. Our aim is to bring culture and the economy closer together. To this end we’ve chosen to build a new societal model with Society.Vision. The Dimitri-World partnering with a business for a long-term collaboration: this is what we want to achieve”. David Dimitri, Artist and President of the Foundation Dimitri.
Society.Vision defined a new business and societal model. A Non-Profit-Organization (NPO) and a business can benefit from each other when they work together. Society.vision’s business model is suitable for this. The Dimitri-World and the business will be brought together in a new format and bridges will be established between the two organisations. This is how the synapses of the two organisations communicate; this promotes know-how development, creativity, efficiency and economic improvements.
The company finances the Dimitri-world and increases de facto its footprint within and for the society. Every employee is aware that a part of its own value is directly reinvested into the society, through the Dimtri-World’s mission and its increased dedication to it. The customer also is aware of his impact for the good when he buys products and services of the partnering company. The involvement of the business into the society is anchored in its DNA.
The bridges built between the Dimitri-World and the business – for example a sustainability committee, a financing committee, an expert committee or innovation / incubation farms, program development meetings… – will favour the exchange of views and know-how between the two organisations. This broadens the perspectives an eases the innovation process, which is definitely a key for success. There are two very different worlds performing together but still being independent.
“We fascinate, stimulate laughs, smiles and boost feelings of the spectators. What we do at partnering company side is to free the teams and the management to simply create their dreams and release a lot of energy to make things exceptional happen”. This is one aspect of the strength of a strong partnership. On the other side, as President of the foundation, as Board member of the Accademia and as small business entrepreneurs David & Masha Dimtri and all employees of the Dimitri-world can give a different blinking angle on the highest floor of the partnering business. They’ll be guarantor of greater sustainable and social impacts. They’ll convey a lot of positive energy within the business. They see themselves as fellow thinkers who bring another facet that can be very useful. “We feel our “customers” – it’s our audience – when we are on stage. You can’t be that close. We cannot afford à-peu-près, it would be dangerous or the performance would not be at the appropriate level to be sustainable. And we feel this immediately and directly. We can convey that’’.
The forecasted cooperation is on its way; follow us to get informed on the latest progress.
Society.Vision’s business model and approach is one key to take the win-win-win benefits of investing into society. There are big wins for society, for employees and for business.
Teatro Dimitri program: http://www.teatrodimitri.ch/de/programma-2018/